Swiss Watch Company (SWC) was founded in 1996 by Stephen Roemer and got its start making watches for the armed forces and first responders. We produced watches for these organizations until 2008, which is where we began facilitating manufacturing for other watch brands. To this day we still handle the manufacturing for many reputable brands, but our real goal was always to create our own line of watches. In 2018 we launched a successful Kickstarter campaign for our SWC diver and have since delivered watches to happy customers all over the world.
Stephen got involved in the watch industry at the age of 17 in Biel, Switzerland. It was there that he began working in quality assurance for the Swatch group and worked with many reputable brands within the group. During this time he personally oversaw the production of millions of units and had the opportunity to work all over the world.
With this experience he decided to start his own company and founded Swiss Watch Company in 1996, shortly after moving to the United States with his family.
Since 1996 Swiss Watch Company not only produced watches for the United States Marines and Firefighters, but has facilitated the manufacturing for many brands.
It wasn’t until 2018 that Swiss Watch Company finally released their own line of diver watches, establishing itself as a microbrand watch company.
Interview With ABTW Swatch Group Background Why “Swiss Watch Company”?
This is a question we get a lot. How did the name “Swiss Watch Company” come about?
After leaving Swatch Group to start his own company Stephen, having grown up among the heritage of Swiss watches, wanted to have that heritage known within his company name. He came up with the name “Swiss Watch Company” and submitted it to the Swiss Government. It just so happened that there was a time span of about a year and a half where “Swiss” was acceptable to use in the name of a watch company. It was within this time gap that he submitted “Swiss Watch Company” and it was accepted by the government.
After its acceptance the use of “Swiss” was no longer permitted and Swiss Watch Company is the only watch company licensed in Switzerland with Swiss in the name.