Swiss Super-LumiNova: We have set the bar high on the amount of luminescence you can expect from our pieces and the ARK easily reaches that bar. With 20 layers of C3 X1 Grade Super-LumiNova your watch will easily glow through the night.
Titanium Case Thickness: At just 8.5mm thick, the SWC ARK has an incredibly slim profile. The added fact that it weighs only 34grams on the strap will have you forgetting you have it on.
AR Coating: With 16 layers of AR coating legibility will never be an issue under any lighting conditions. We have also added a coating of sapphire on top of the AR to further help the durability of the AR layering.
Water Resistance: A screw down crown gives the SWC ARK 100 meters of water resistance.
Straps: Each watch will come with two nylon velcro straps.
SWC ARK Features
- Swiss Made
- Ronda 6004.D Quartz Movement
- Titanium #2 case *with hardened coating to 1000 Vickers
- Screw down crown
- Drilled Lugs
- Date Window at 3
- Screw on caseback
- Sapphire crystal
- 16x Anti reflective coating *with applied sapphire coating
- 10 ATM / 100m water resistant
- 20 layers of C3 X1 grade Swiss Made Super-LumiNova (Green)
- Small Seconds hand
SWC ARK Specification
- Case: 38mm
- Lug Width: 20mm
- Band Width: 20mm
- Case Thickness: 8.5mm
- Case Lug to Lug: 45mm
About Swiss Watch Company: Stephen Roemer got involved in the watch industry at 17 years old in Biel, Switzerland. It was there that he began working in quality assurance for the Swatch group and worked with many reputable brands within the group. During this time he personally oversaw the production of millions of watches.
Patrick Green (verified owner) –
This is my first microbrand purchase and it is my favorite field watch in my collection. The quality of build in this little watch is superb. It is light as a feather but it does not feel cheap. As a matter of fact, the titanium case and sapphire crystal makes this durable. As far as the lume. It is crazy effective to the point that sometimes I will laugh a little when I see it glow because I simply went indoors on a sunny day. While I love an automatic as much as any collector, I prefer quartz for field watches because of how I use them.
I am a freelance photojournalist/photographer/visual artist, an activist, and I go hiking every sunday for about 10 miles to stay fit and just not think about anything other than the trail or forest. I am a horrible watch enthusiast in that I do not like how G Shocks look, but I still need something that is durable. After the second time my Hamilton Khaki ended up needing servicing because it got banged too hard, I knew it was not up to the task and was getting expensive to use it on the field. The case or the crystal was never the issue, the movement could not take the hits. I need quartz when I am on field. And I have to say, in the short month I have had it, it has been through 2 demonstration/marches, 3 hikes, and 2 field photo sessions in fast paced urban environments. And it has been a delight to wear. It is light, durable, easy to read, the lume is helpful. When I get home I just have to give it a wipe with a damp microfiber, hand wash the strap with gentle soap and let it dry overnight. Me and my camera gear need more than that when I get home. In short time there is little question, if I am at a demonstration, a field photography session, or hiking, this is the watch I wear. Swiss Watch Company made my first microbrand experience wonderful and I will be back as budgets permit for another SWC watch when budget constraints of having a child in college permits…2023? 2024? I don’t know. But I will have another one one day. In the meantime, the best I can do is tell everyone I know who likes good watches, get an SWC. If this is their low end, then their higher end has got to be spectacular.
Final sincere thoughts. The packaging was simple, elegant, and properly protective of the watch. I also loved the personal touch of a handwritten note. The strap. When I read reviews and watched videos, no matter how much people spoke well of the velcro strap I just assumed that was going to be swapped as soon as I got it. Nope! That strap is brilliant in simplicity, design, and comfort. It is literally the most comfortable strap I own. And the fact they give you two is wonderful. I like little things like a screw-back case. I prefer to change my own batteries and I cringe when it is a pressure caseback. Finally, when reviewing the microbrand, knowing it is a family run operation with someone who was part of Swatch Groups Quality control and sincere desire to make good watches intrigued me. I am a fan of the words Swiss Made on the dial. About 40% of my collection is Swiss Made. My income level is not that of some collectors I know so some of those may be Swatch, Wenger, Tissot, etc but it is a preference. So seeing the words Swiss Made in my first MicroBrand is fun.
Summary of this verbose mess I wrote? For $200 this watch is amazing! Buy it! If you make a good sum of money, $200 is nothing. If, like me, $200 is something you need to budget for, I promise you that you are getting your money’s worth and will enjoy it and get value for your money. I know they cannot be making much margin off the ARK, and as someone who is self employed, I am very appreciative that you offered an entry level price on something that is a wonderful-and useful-part of my collection.